is revlon cruelty free

Is Revlon Cruelty-Free?

Does Revlon test on animals or sell in China?

You can’t go to a drugstore and not see the name Revlon. It is one of the most recognized beauty brands around the world. But is Revlon cruelty-free or do they test on animals?

For a company to be considered cruelty-free they have to meet all of the following criteria:

  • Do not test any of their products or ingredients on animals
  • Don’t allow others to test on their behalf 
  • Do not sell in a country where animal testing is required. 

After doing a bit of research, I found that Revlon doesn’t meet the above cruelty-free requirements and is not considered to be a cruelty-free parent company. 

Let’s look into what all of that really means and what you can do about it.

Is Revlon Certified Cruelty-Free?

When researching a brand’s cruelty-free status my first stop is the certified cruelty-free list. There are three organizations that give official certifications to brands around the world; Leaping Bunny, Peta, and Choose Cruelty-Free.

Revlon is not found on any of these organizations’ cruelty-free lists. However, they are found on Peta’s list of brands to avoid. 

revlon peta

Does Revlon Test on Animals?

The next step in my research is going directly to the company’s animal testing policy to see where they stand. Revlon’s policy can be found in the footer section of their website. Here is what it states:

“Revlon does not conduct animal testing and has not done so for decades. We comprehensively test all of our products using the most technologically advanced methods available to ensure they are both innovative and safe to use. We believe that all women should have the opportunity to express themselves through makeup and we sell our products in many markets around the world. Regulatory authorities in some countries conduct independent testing in order to satisfy their own mandatory registration requirements and a limited number of these countries have not yet adopted alternative testing methods. While Revlon complies with the requirements for safety in all of these countries, we continue to collaborate with other companies to advocate for the adoption of alternative testing methods and the elimination of animal testing around the world.”

revlon animal policy

Revlon’s animal testing policy contradicts itself. It states that they do not test on animals. However, they will make the exception to satisfy a country’s laws. Therefore, Revlon does allow animal testing on their products.

What About China’s New Animal Testing Laws?

China has announced that as of May 1, 2021, general cosmetics such as shampoo, body wash, lipstick, lotion, and makeup can be sold without being tested on animals. However, a company is required to jump through various hoops for this to happen. As of now, Revlon has not been exempt and their products can still be tested on animals by the Chinese health authority. Even if an exemption happens it is still possible that the products can be subjected to post-market testing

What Brands Does Revlon Own?

Revlon is a multinational beauty company that owns several popular cosmetics brands. Below is a list of all the brands owned by them. 

Many people in the cruelty-free community choose to completely boycott any brand owned by a non-cruelty-free parent company. So, I try to provide as much information as possible so that you have the resources to make your own decision. 

So, I’ve indicated which brands are sold in China or are certified cruelty-free. I would err on the side of caution for any of the companies that don’t have additional information.

  • Alfred Sung
  • AllSaints
  • Almay
  • American Crew
  • Britney Spears Fragrances
  • Charlie
  • Christina Aguilera Fragrances
  • CND- Creative Nail Design
  • Colorsilk
  • Creme of Nature
  • Curve
  • Cutex
  • D:fi
  • Ed Hardy
  • EKSperience 
  • Elizabeth Arden – SOLD IN CHINA
  • Elizabeth Taylor Fragrance Collection
  • Flesh
  • Gatineau
  • Giorgio Beverly Hills
  • Grey Flannel Geoffrey Beene 
  • Halston
  • Intercosmo
  • Jean Nate
  • Jennifer Aniston
  • John Varvatos
  • Juicy Couture
  • La Perla
  • Lucky You Lucky Brand
  • Mariah Carey
  • Mitchum
  • Natural Honey
  • Orofludio
  • Pure Ice
  • Sinful Colors
  • Wildfox

Wrap Up: Is Revlon Cruelty-Free?

No, Revlon is not a cruelty-free cosmetics company. Even though they claim to not test on animals, they choose to sell in a country that requires imported cosmetics to be tested on animals.

Therefore, Revlon is not considered to be cruelty-free. They will be added to my list of brands that test on animals. 

Now I’d like to hear from you…What are your thoughts about Revlon? Will you boycott them completely or use some of their cruelty-free brands? Please leave your comments below!

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  1. Tonya Owen says:

    Hello. I’m confused, and new to buying cruelty free products. I read an article that was posted in May of 2021 that China no longer requires imported products to be tested on products unless it’s for infants. So does this mean that Revlon would now be considered cruel free? Thank you

    1. China has indeed changed their laws and are making exemptions to their animal testing policies. However, a company has to go through a lot of red tape and I haven’t heard of one that has been granted the exemption as of yet. So unfortunately, Revlon is still not cruelty-free.

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