is aveeno cruelty-free

Is Aveeno Cruelty-Free?

Does Aveeno test on animals or sell in China?

Aveeno is a well-known skincare company that can be found all over the world. But is Aveeno cruelty-free?

For a company to be considered cruelty-free they have to meet all of the following criteria:

  • Do not test any of their products or ingredients on animals
  • Don’t allow others to test on their behalf 
  • Do not sell in a country where animal testing is required. 

After doing a bit of research, I found that Aveeno doesn’t meet the above cruelty-free requirements and is not considered to be a cruelty-free personal care brand. 

Let’s look into what all of that really means and what you can do about it.

Is Aveeno Certified Cruelty-Free?

When researching a brand’s cruelty-free status my first stop is the certified cruelty-free list. There are three organizations that give official certifications to brands around the world: Leaping Bunny, Peta, and Choose Cruelty-Free.

Aveeno is not found on any of these organizations’ cruelty-free lists. However, they are found on Peta’s list of brands to avoid

aveeno peta

Does Aveeno Test on Animals?

The next step in my research is going directly to the company’s animal testing policy to see where they stand. Aveeno’s policy can be found in the ‘Animal Testing’ section of their website. Here is what it states:

“We want you to feel good about how we make AVEENO® products. You can only do that if you have the facts. The fact is, AVEENO® doesn’t conduct animal testing of our cosmetic products anywhere in the world, except in the rare situation where governments or laws require it. At AVEENO®, we won’t ever compromise on the quality or safety of our products or stop seeking alternatives to animal testing.”

aveeno animal testing

Aveeno’s animal testing policy contradicts itself. It states that they do not test on animals and don’t tolerate exceptions. However, they choose to sell in China where animal testing is required for imported cosmetics. Therefore, Aveeno does allow animal testing on its products.

Is Aveeno Sold in China?

Yes, Aveeno does sell in China. After doing a quick Google search I was able to locate the Aveeno Chinese website. A brand doesn’t create a website for another country unless it is serving those customers. I’ve included an image of the website below. 

aveeno china website

What About China’s New Animal Testing Laws?

China has announced that as of May 1, 2021, general cosmetics such as shampoo, body wash, lipstick, lotion, and makeup can be sold without being tested on animals. However, a company is required to jump through various hoops for this to happen. As of now, Aveeno has not been exempt and their products can still be tested on animals by the Chinese health authority. Even if an exemption happens it is still possible that the products can be subjected to post-market testing

Is Aveeno Owned By a Parent Company?

Yes, Aveeno is owned by Johnson & Johnson, a company that tests on animals. You can view a full list of brands that they own to see which other companies you should avoid. 

Is Aveeno Vegan?

Aveeno is not considered to be vegan because they test their products or ingredients on animals or allow others to do so on their behalf. So, until this changes, we choose not to look into whether they may or may not have products that don’t contain animal ingredients.

What are Cruelty-Free Alternatives to Aveeno?

There are several cruelty-free skincare alternatives to Aveeno. Check out the list below:

Wrap Up: Is Aveeno Cruelty-Free?

No, Aveeno is not a cruelty-free skincare brand. Even though they claim to not test on animals, they choose to sell in a country that requires imported cosmetics to be tested on animals.

Therefore, Aveeno is not considered to be cruelty-free. They will be added to my list of brands that test on animals

Now I’d like to hear from you…What are your thoughts about Aveeno? Please leave your comments below!

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