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Vegan & Cruelty-Free Laundry Brands

Ultimate List of Cruelty-Free Laundry Brands

cruelty-free laundry brands

I haven’t met a person yet that said, “I love doing laundry.” However, it’s one of those must-do things so our home doesn’t smell like a boy’s locker room. 

Since popular brands like Tide and Gain test on animals, we have to find better alternatives.  So I created this list of cruelty-free laundry detergent brands that’ll leave your clothes so fresh and clean.

Keep reading to learn which cruelty-free brands to buy.

In a hurry? Here are our top picks!

Vegan & Cruelty-Free Detergents

The majority of the brands are vegan as well as certified cruelty-free by Leaping Bunny or Peta. 

Note: Brands marked with an asterisk(*) are owned by a parent company that is not cruelty-free.

1. Astonish

Astonish Cleaners Non-Bio 2 in 1 detergent is a vegan, cruelty-free option for your laundry needs. Their super-concentrated formula is dermatologically tested to be safe on the skin and will leave you with fresh and clean clothes.

2. Attitude

Attitude laundry detergent will not only keep your clothes clean, but it is also eco-friendly and hypoallergenic. This brand has a variety of scents that you can choose from to help add some fragrance to your life. All the ingredients are plant-based with no animal products involved in production so this product is cruelty-free as well.

Attitude Laundry Detergent will do more than just make sure that all stains get removed – this environmentally-conscious option doesn’t use any harsh chemicals or unsafe materials which means it’s safe for anyone who has skin allergies because there are no harmful ingredients.

3. Better Life

Better Life laundry detergent is a safer, more ethical choice for your family. This safe and biodegradable product removes dirt from clothes without any of the harsh chemicals that are found in other brands on the market today. Better Life is Leaping Bunny certified as well as Peta approved to be cruelty-free – so you can rest assured knowing this non-toxic household cleaner won’t harm children or pets. It’s also vegan friendly and does not contain animal by-products such as tallow fat–making it a high-quality environmentally-conscious option for an eco-friendly lifestyle too.

4. Biokleen

Biokleen laundry detergent is made from natural ingredients to get your clothes clean and keep them looking great. It’s certified cruelty-free by Leaping Bunny, Peta, vegan society & gluten-free association so you can feel good about using this high-quality product.

Biokleen Laundry Detergent uses a combination of plant-based surfactants as well as extracts to eliminate stains but be gentle on delicate fabrics while being completely humane. This 3x concentrated formula eliminates more than just dirt and grime; it gets rid of perspiration odors too thanks to its fresh citrus scent which leaves your garments smelling like sunshine all day long.

5. Caldrea*

Caldrea laundry detergent is formulated using plant-derived surfactants and gentle cleansers. It removes tough stains without harming clothes, biodegrades naturally, and is safe for all fabrics as well as machines. The product includes Leaping Bunny certification to ensure that it’s free of animal testing or any other cruelty practices – making this a fantastic choice for vegan households.

6. Cleancult

Cleancult laundry detergent is an eco-friendly, cruelty-free option for all your washing needs. With this biodegradable formula, it’s easy to get clothes clean and fresh without harming the environment or any animals in the process. 

Cleancult laundry detergent combines citric acid and saponified coconut oil to instantly lift stains and tough odors, without leaving any toxins behind on your clothes. The plant-derived formula is infused with essential oils for a fresh fragrance that sticks around after you wash your clothes. 

7. Dr. Bronner’s

Dr. Bronner’s Pure-Castile Liquid Soap is made from plant-based ingredients and has no synthetic preservatives, thickeners, or foaming agents. It can be used to wash laundry & dishes – but also pets.

With over 90% organic ingredients, Dr. Bronner’s liquid soaps are the best choice for those looking to be environmentally conscious and maintain their ethical standards while purchasing a product that is all-natural, cruelty-free, vegan-friendly & eco-friendly.

8. Earth Breeze

Earth Breeze is hypoallergenic, vegan, bleach-free, paraben-free, phosphate-free. You can now take care of your laundry the eco-friendly way with Earth Breeze, a certified cruelty-free and animal-friendly alternative to leading detergent brands. You can fit 12 packs of Earth Breeze in the same space as 1 plastic jug because it comes with a lightweight container that saves on resources. This reduction also reduces your carbon footprint by 90%. These small changes will make such an impact on not just how we live – but also those living near us too.


ECOS laundry detergent is the most versatile, gentle, and eco-friendly choice for your family. Their hypoallergenic formula can handle any fabric type, color, or water temperature with ease.

ECOS uses only natural fragrance oils to provide a fresh scent that will last through each wash. They’re also Leaping Bunny certified cruelty-free as well as Peta-approved and vegan so you’ll never have to worry about hurting animals in order to clean your clothes again.

10. Ecover*

Ecover laundry detergent is designed to give you cleaner and fresher clothes without any headache. The formula uses naturally derived active ingredients that remove dirt, stains, and odors from your clothing while leaving them smelling good too. Ecover also has Leaping Bunny certification for cruelty-free products as well as being Peta certified vegan – so there’s no need to worry about harming animals or the environment when using their product. They offer a variety of scents in order to fit each individual needs’ preferences such as lavender vanilla fragrance with plant extracts that are biodegradable, septic safe, and gluten-free.

11. Fit Organic

Fit Organic laundry detergent is made with organic ingredients and free of any animal byproducts. It’s also Leaping Bunny certified cruelty-free, vegan, and has been certified as a USDA National Organic Program (NOP) product. Fit Organic doesn’t contain harsh chemicals or fragrances to irritate sensitive skin as most brands do – it contains natural essential oils that offer refreshing scents such as Lemongrass Tangerine & Free Clear.

12. Go by Greenshield Organics

Go by Greenshield is an organic, clean, and natural laundry detergent. It can get rid of stains while keeping the fabric soft for improved comfort. The use of this product has been made safe with hypoallergenic properties and is vegan-friendly. With 100% recyclable bottles that are sustainable sugarcane material, Go by Greenshield will be a great addition to your household for all your washing needs.

13. Grab Green

Grab Green laundry detergent is a cruelty-free detergent that will not harm your clothes or the environment. It does not contain any parabens, phthalates, phosphates, chlorine, or animal byproducts like most other leading brands on the market. The convenient pre-measured pods are perfect for all types of fabrics and cleaning needs including stain removal and brightening.

14. Hello Bello

Hello Bello’s laundry detergent is all-natural, vegan, and cruelty-free. It doesn’t just make your clothes clean but it also makes you feel good because of the ingredients that are used to create this product.

Hello Bello’s laundry detergent is made with organic soapberries and botanical extracts which means no artificial fragrances, dyes, or optical brighteners. This will not only get your clothes nice & squeaky clean but leaves them smelling fresh too thanks to its USDA-certified Organic formula made without phosphates, phthalates, or petrochemicals.

15. Heritage Park

Heritage Park Laundry Detergent will gently and effectively wash your precious garments without any harsh chemicals. This plant-based detergent is gentle on delicate fabrics, hypoallergenic for sensitive skin, and dermatologist-approved. 

16. Kind Laundry

Kind Laundry detergent sheets are a hypoallergenic, eco-friendly, and cruelty-free way to clean your clothes. They contain only four plant-derived ingredients with no harsh or toxic chemicals that will be harmful to the skin of children or pets. 

You can wash all types of clothes; whites or colors don’t matter because the concentrated product has the strong cleaning power that will get rid of any stains on your favorite shirt without worrying about a thing. These pre-cut sheets make life easier too as they work well in front loader washing machines as well high-efficiency models.

17. Live for Tomorrow

Live for Tomorrow laundry detergent is perfect for people who want to live a cleaner, greener lifestyle. This super-concentrated biodegradable and hypoallergenic detergent has been certified cruelty-free by Leaping Bunny and is septic system safe. 

Live for Tomorrow Laundry Detergent was created with sustainable living in mind so now there’s no need to feel guilty when doing laundry because this product can be used safely without worrying how it will affect the environment, our bodies, or other animals that might come into contact with any leftover residue from water runoff. 

18. Meliora Cleaning Products

Get ready to enjoy the best smelling laundry detergent you’ve ever used. This organic essential oil scented powder is safe for all machines and is available in four great scents. It’s also certified cruelty-free and vegan by Leaping Bunny. Your clothes will never smell so good as they do with Meliora powdered laundry detergent.

19. Method*

Method laundry detergent is made of all-natural ingredients that are tough on dirt and stains. The gluten-free variety also appeals to those with sensitivities or food allergies, as well as the environmentally-minded among us who may want a product more sustainable than traditional cleaning products. It’s Leaping Bunny certified cruelty-free and vegan for your peace of mind.

20. Molly’s Suds

This environmentally-friendly detergent is specifically formulated for those with sensitive skin and babies. Molly’s Suds detergent is free of gluten, preservatives, and animal byproducts such as tallow from cows or pigs. With a Leaping Bunny certification that guarantees cruelty-free manufacturing practices in addition to being vegan, it’s no wonder why this child-safe soap has become the favorite among parents everywhere.

This eco-friendly baby formula features all-natural ingredients like coconut oil to gently cleanse delicate fabrics without harming your little one’s fragile skin. The non-toxic surfactants in our hypoallergenic solution are made entirely out of plant-based sources so you can rest easy knowing you’re not using any harsh chemicals

21. Mrs. Meyer’s Clean Day*

Mrs. Meyer’s liquid detergent is formulated with essential oils and plant-derived ingredients to combat dirt, grime, and leave your clothes smelling refreshingly clean. It can be found in multiple scents such as Lemon Verbena or Lavender. Not only does this biodegradable product smell great on clothes but it has also been certified by Leaping Bunny as a cruelty-free brand and Peta for being vegan friendly too.

22. Nature Clean

Nature Clean Laundry Detergent is the best detergent for sensitive skin and is dermatologist tested. It does not contain enzymes, phosphates, SLES (sodium lauryl ether sulfate), synthetic perfumes, dyes, or chlorine which can irritate your skin. Nature Clean detergents are vegan certified USDA Bio-based products with cruelty-free certification from Leaping Bunny and Peta.

23. Nellie’s Natural

Nellie’s Natural laundry detergent is a great way to clean your clothes without harsh chemicals. It can be used in all machines and it’s Leaping Bunny certified cruelty-free and vegan.

24. Planet

Planet Ultra Laundry Detergent is safe for both baby’s sensitive skin and the environment. It isn’t just cruelty-free, it’s also biodegradable in all water temperatures with no need to use fabric softeners or dryer sheets.

25. Powerizer

Powerizer Complete is a revolutionary laundry detergent that will be the only one you need for all of your cleaning and household needs. It replaces over 15 household cleaning products. It can clean clothes, dishes, and toilets. The septic safe formula removes tough stains on clothes like sweat or grease without harming the environment thanks to its bio-based formulation using plant oils. It also doesn’t contain any water fillers, dyes, phosphates, or chemicals making it the perfect multipurpose eco-friendly cleaner.

26. Puracy

Puracy natural laundry detergent is made specifically for those individuals wanting a cruelty-free alternative in cleaning products as well as an environmentally responsible option when doing laundry. 

This ten-times concentrated detergent was developed by doctors, so it’s safe and effective on sensitive skin without being irritating like other cleaners can be. It also has naturally derived ingredients that are biodegradable, hypoallergenic, and septic system friendly – all while getting rid of tough stains and odors. 

27. Seventh Generation*

Seventh Generation laundry detergent is the best option for those looking to live a cruelty-free and environmentally friendly lifestyle. Seventh Generation products are certified by Leaping Bunny, Peta, and safe for septic systems. It comes in either liquid, powder, or pack form.

28. The Good Home Co.

The Good Home Company’s laundry detergent is tough on dirt but gentle enough for your diapers and silk. It comes in a variety of scents, like lavender or orange blossom, that will leave the laundry smelling good after you wash your clothes. Also, it’s certified Leaping Bunny cruelty-free and vegan.

Laundry Brands to Avoid

The worst offenders when it comes to animal testing are usually good old-fashioned laundry brands like Tide or All but these companies aren’t alone. Below is a list of laundry brands that test on animals and should be avoided.

Wrap Up: Cruelty-Free Laundry Brands

Who doesn’t want the cleanest clothes with no harmful chemicals? I know I do. The best news is that you can find a cruelty-free laundry detergent perfect for your needs. Many of these brands are also vegan and non-toxic which makes it easier to choose one. 

Looking for more cleaners? Check out our cruelty-free cleaning series:

If you have tried any of these, please let me know in the comments below what you think about them so we can all benefit from your experience as well.

📌 Save these cruelty-free laundry brands for later

cruelty-free laundry brands

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  1. What an awesome list. I’ve never real thought of detergent in this manner before. It’s usually make-up that gets advertised as being cruelty-free and not tested on animals. The brands aren’t familiar, but in supermarkets here I’ve seen earth-friendly detergents, which is probably similar if not the same. I’ve also never heard anyone mention loving doing laundry. The only people who appear to love it are those moms in the detergent adverts!

    1. I never thought that laundry detergents could be cruelty-free either until I started researching for this blog.

  2. I’ve been trying to go completely cruelty free but it’s difficult because a lot of cruelty free products aren’t easily available in Pakistan. Luckily Astonish detergent is available here. I’ve been using it for a couple months and I love it. Thanks for sharing this list!

    1. I struggled with the same problem when I first moved to Germany. Most of the other cruelty-free blogs were based in N. America and many of those products weren’t available or didn’t deliver internationally. Which is one of the reasons I started this blog 🙂

  3. Everyone in my family suffers from sensitive skin so my the detergents and comforters we use on our clothes when doing the laundry is so important. I suffer from eczema so it’s imperative it’s not sensitive.

    1. Many commercial detergents not only test on animals but are not for people with sensitive skin. So I’m glad this list has some options that your family can use.

  4. Thank you for sharing! I have been thinking to change over to ecover after I used it at a holiday cottage we were at recently. Hadn’t realised it was cruelty free.

  5. It’s my first time here and got amazed at what you do. Keep on sharing cruelty-free lifestyle related posts!!
    It seems that these products aren’t available in my country but looking forward to find alternatives.

  6. Wide range of products. I have never heard of something like this before. Loved it! Thank you for sharing ♥

  7. Ecover and Method are no longer cruelty free and no longer display the hopping bunny logo. Both companies were bought on the quiet by SG Johnsons who does carry out laboratory animal testing.

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